Innovation isn't difficult because employees don't have good ideas. The world is awash with creativity and technological breakthroughs. Rather, myriad obstacles in the idea-to-cash process limit a company's ability to innovate. Seen as the creator of new value, innovation isn't hit-or-miss, trial-and-error lateral thinking, but a repeatable process. What is innovative about innovation today is the emerging realization that it can be achieved systematically. Only by understanding the true nature of innovation can companies strengthen their operating system for innovation.
For many global organizations, the value in their industry is shifting from perfecting the old, towards inventing the new - in processes, products and services. Today, companies are less certain that reducing development time, production costs, and product price is a sufficient strategy for corporate sustainability. Companies are wondering where the next generation of business value lies. Some are concluding that their operating system for innovation is insufficiently robust. There is growing interest in methods that can provide more reliable innovation outcomes and the realization of more significant innovations. A subtle blend of process and science is required.
You can download a PDF to find out What Innovation Is - and how companies are developing operating systems for innovation.
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See the TRIZ Journal, http://www.triz-journal.com. Click the "40 principles" button on the home page to see 2 different lists of 40 principles applied to software development, and browse the back issues to see several case studies. In my experience, software projects get the most help from ideality, trimming, and the separation principles, more than from the 40 principles.
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